SWOT Analysis
Merger Makers uses a swot analysis as a strategic planning tool for both buyers and sellers to evalute their business. The technique is credited to Albert Humphrey of Stanford University andused by many Fortune 500 companies. We determine how the strengths and weknesses would enhance or detract in a closed transaction.
SWOT evaluates the Strengths, Weaknesses, Opportunities, and Threats. It involves specifying the objective of acquisition with the internal and external factors that are favorable and unfavorable. Our SWOT analysist starts with the goal of completing an acquisition.
- Strengths: attributes of the agency that are helpful to achieving the objective(s).
- Weaknesses: attributes of agency that are harmful to achieving the objective(s).
- Opportunities: external conditions that are helpful to achieving the objective(s).
- Threats: external conditions which could do damage to the objective(s).
Identification of SWOTs are essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs.
First, the agency principals have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated.
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